Jakarta, May 19, 2009 - IndoPacific Edelman, a communications firm in Indonesia, today exposes the findings of the “Indonesian Blogger Survey 2009”, in collaboration with Blogfam, a blogger community in Indonesia. The survey is the first comprehensive study conducted in the country to find out more about Indonesian bloggers’ profiles and their blog activities.

We have watched weblogs increase significantly in popularity in Indonesia since the beginning of this decade. In early 2000, only a few people were active in the blogosphere. However, by the end of this year, the number of Indonesian bloggers, who are largely concentrated on blogspot.com or wordpress.com, could reach up to one million.

“IndoPacific Edelman is taking a serious look at the digital world as a huge media developing in Indonesia,” said IndoPacific Edelman Director Nanda Ivens. “Many of our clients have started to use digital channels to reach out to their stakeholders, not only through their official sites, but also through social networking sites, blogs and microblogs. A good comprehension of Indonesian blogger profiles will have a massive effect on the success of digital communications strategies.”

The survey was conducted from the end of 2008 to early 2009, with 200 blogger respondents. Most of the bloggers live in Jakarta (45 percent), while others live in various cities in Java, Sumatra, Kalimantan, Sulawesi, Bali and Papua. Among the respondents, 61 percent have been blogging for 1-2 years.

Indonesian bloggers are also active social media users. Most bloggers have more than three accounts on social networking sites. The most-frequently used social networking sites are Friendster (85 percent), Facebook (76 percent), and Multiply (60 percent).

Generally, the reasons they are active in blogging is to share their experiences (65 percent), express their opinions (54 percent), channel a writing hobby (53 percent) or earn money through advertisements on their blogs (eight percent). The bloggers spend 1-5 hours on blogging (55 percent).

The topics discussed on their blogs range from hobbies (78%), personal life (67%), work-related issues (39%), and personal opinions regarding current issues (23%) to reviews on products and programs (6%).

Male bloggers often post topics on their blogs concerning technology (44%) and social/human interest (35%), while female bloggers often post regarding entertainment (41%) and travel and leisure (31%).

When searching for information on blogs, most search for topics on technology (43%), social/human interest (37%), travel (34%), entertainment (31%), while the least searched topic is personal issues (7%). Male bloggers tend to be interested in technology (57%) and social issues (41%), whereas female bloggers are more interested in traveling (46%) and culinary-related topics.

Although bloggers still rely on traditional media such as newspapers (77%) and TV (57%) as their primary sources of information, new media such as news portals (60%), blogs (49%), or online community forums (32%) and corporate sites (32%) also garner significant trust as a source of information for bloggers.

“IndoPacific Edelman has positioned communications strategies in the digital domain as one of our strengths,” IndoPacific Edelman Chairperson Chadd McLisky explained. “We will continue to invest in increasing the knowledge of all of our public relations consultants in social media and digital, as well as understanding the social media world in Indonesia”, he continued.

 

 Indonesian Blogger Survey 2009 in PDF

 

 

About  “2009 Blogger Survey Indonesia”
The research was conducted online participated by 219 bloggers between the ages of 26-30 years old (30%), 36-40 years old (23%), 31-35 years old (20%), above 41 years old (15%) dan 21-25 years old (11%). Most of the respondents are single (62%), while the rest of the respondents are married with children (33%) and married without children (5%). 67% of the bloggers are male and 33% are female. 51% of the bloggers are university graduates, 23% are high school graduates, 14% college graduates and 13% post-graduates or higher. The majority of respondents are full-time employees (38%), freelancers and entrepreneurs (24%), college students (22%) and professionals (13%).

About Blogfam
Blogfam (Blogger Family) is the biggest Indonesian blogger community with 3,000 members residing in five continents with various cultural, religious, age, status and professional backgrounds. Blogfam’s objective is a media to share various information, discuss or just to greet members as family members should. Blogfam was established on December 18, 2003, with the motto: “We are a virtual family”. To know more about blogfam, please visit www.blogfam.com.

For more details, please contact:
Deden Purnamahadi
Edelman Digital
IndoPacific Edelman
Tel: (62-21) 72159000
Fax: (62-21) 72786980
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